The Brief: Create something ‘beautiful’ from two distinctly different things.
The Concept: An editorial that portrays a conversation between an exclamation mark and a question mark, two seemingly opposite pieces of punctuation.
The Solution: The two symbols have very different personalities, causing them to clash with one another throughout the editorial.
The exclamation mark is decisive and bossy whilst the question mark remains unsure about everything. The conflicting personalities of the two pieces of punctuation result in arguments between them. The exclamation mark takes advantage of the question mark by playing on his gullible nature.
